Ignition Event Group’s Experiential Design (XD) Team took over the General Session and Tradeshow Hallway at the Aria last month, producing an immersive walk-in/walk-out living, moving gallery experience, drenching the walls in vibrant colors and beautiful 3D video mapped content. The “Art of Care” theme and messaging was strategically woven into the design elements, projecting correlating content before and after each session to deliver a creative and powerful brand connection. The client feedback and resulting attendee ROI were astonishing.